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Clever Corporation Charge Clueless Customers Colossally - Off in the distance — LiveJournal
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The Bellinghman
Date: 2006-01-16 11:00
Subject: Clever Corporation Charge Clueless Customers Colossally
Security: Public
I sometimes wish I was as good at making money as Selfridges is.

"It is charging them £100 for a 40 minute lesson on how to use their new iPods, when Apple will do it, round the corner for free."

More money than sense, anyone?
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Perdita
User: perdita_fysh
Date: 2006-01-16 11:29 (UTC)
Subject: (no subject)
There is a whole 'more money than arsedness' thing though isn't there?

For everyone there is probably a point at which they can't be arsed to do anything about saving that amount of money. If it was going to cost you 10p to have that training there and then, rather than go and find out what apple offer that might be cheaper (or free) and arrange it with them - would you bother?

The amount at which that point is reached does seem to increase the more money you have. I would imagine for many Selfridges customers, £40 is well below the amount of being bothered
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The Bellinghman
User: bellinghman
Date: 2006-01-16 11:47 (UTC)
Subject: (no subject)
Fewer though at the £100 mark.

I would be prepared to applaud Selfridges' initiative in providing such a session, but the amount being charged is breathtaking. I wonder how it compares to other services they provide, such as (and I'm hypothesizing here) a nice shiatsu massage from a trained and certified masseur.
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User: knell
Date: 2006-01-16 11:55 (UTC)
Subject: (no subject)
Ah, but have you ever tried to get an appointment at the Genius Bar at the Regent Street store?
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The Bellinghman
User: bellinghman
Date: 2006-01-16 12:02 (UTC)
Subject: (no subject)
'Genius Bar'?

You must remember I know little of such things as twentieth century sitcoms.

(I assume the GB is the corresponding facility at the Apple Store.)
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User: knell
Date: 2006-01-16 12:05 (UTC)
Subject: (no subject)
Ah, but how are you on early sixties sitcoms?

The Genius Bar is the rather pretentious name for the bit of the Apple Store where you can bring machines and iPods and things in and ask difficult questions. Kind of an in-store tech support department.
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Jos Dingjan
User: happydisciple
Date: 2006-01-16 13:09 (UTC)
Subject: (no subject)
That's just a matter of visiting the Regent Street Concierge page at a fraction after 10:00, no? (either from home, or at the store itself).
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Jules Jones
User: julesjones
Date: 2006-01-16 14:17 (UTC)
Subject: (no subject)
Possibly just an assumption that if Selfridges is charging $lots for it, so is everyone else. After all, they wouldn't be charging for it if someone round the corner was doing it for free...

And this may well be a customer base that is used to paying silly amounts for personal trainers.
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