Um, I may be missing something here, but I suspect that it's because it's a weird name for a newspaper?

No it's not! It's a perfectly sensible name for a local newspaper. Why, there are papers named the Crow in almost every major population centre, such as ... Royston, and ... well, there are others, I'm sure there are!

(One of the names of Corvus Cornix is the Royston Crow. This is somewhat ironic, since the nearest to here that I've actually encountered that species of bird was the grounds of Berlin Zoo - it is long extinct round here. You may call it the Corbie.)