Well, it actually appears to be a rebadged Brewdog Hardcore IPA, which makes it Scottish - hoppy as hell, and a remarkable production, £1.99 a bottle, or two for £2 in our store.
(It's at the extreme end for hoppiness - guesses indicate something beyond about 120 IBU)
Definitely for sipping rather than quaffing. I actually quite like it, but it's not one for the kids.
(Oh and this week's New Scientist (may require registration) has an article about these beers with 20 times the flavour of a lite beer.)
ETA: Oh, how annoying, the 'two for £2' pricing has been removed since last night.