The French government will be supporting pre-paid cards for music, to be used on subscription and download sites, with a face value of €50. But the cards will only cost €25: the government pays the sites the other 50% when downloads are purchased.
(And sites will have to agree in return for the extra business to reduce their prices too. Limit 1 card per user, and users have to be in the 12-25 age range.)
This'll be interesting to watch. I wonder where I can find a sprog or two who doesn't like music at all, and buy their card allocations off them.