Jonathan Shalit, who discovered Charlotte Church and manages N Dubz and Russell Watson, described it as a "totally ridiculous suggestion".This in reply to Rob Dickens, former UK head of Warner Music, who was suggesting slashing the cost of albums to the point that they'd then become impulse buys, and the volume would massively increase.
"Right now if you buy a bottle of water it's £1," he said. "A piece of music is a valuable form of art. If you want the person to respect it and value it, it's got to cost them not a huge sum of money but a significant sum of money."
At £3.00, I will buy a CD on spec.
At £9.00, I won't - it'd have to be something I really want. So I probably won't buy it.
Funnily enough, I've spent much more money recently at the cheaper end. But hey, perhaps Shalit wouldn't want my custom, because I'd have no 'spect for him.