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Off in the distance
my journal
May 2016

The Bellinghman
Date: 2008-09-24 10:32
Subject: Typographic hack
Security: Public

A certain large UK supermarket produces promotional signage using software that we supply. In a bid to achieve a certain style, they want a curlier single quote character than their typeface provides. Something akin to the comma.

OK, that's obvious, why notuse the comma? Just shift the baseline ...


(Or in other words, the expression "s/'/\\a55;,\\a0;/g;" is applied to their input data before it reaches the text renderer. The '\a55;' escape sequence lifts the character baseline by 55% of the character height, '\a0;' puts it back to normal.)

In slightly better news, the person that hypatia dubs 'The Muppet' is no longer there.
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