October 15th, 2010


Why music piracy will continue

From this BBC News article:
Jonathan Shalit, who discovered Charlotte Church and manages N Dubz and Russell Watson, described it as a "totally ridiculous suggestion".

"Right now if you buy a bottle of water it's £1," he said. "A piece of music is a valuable form of art. If you want the person to respect it and value it, it's got to cost them not a huge sum of money but a significant sum of money."
This in reply to Rob Dickens, former UK head of Warner Music, who was suggesting slashing the cost of albums to the point that they'd then become impulse buys, and the volume would massively increase.

At £3.00, I will buy a CD on spec.

At £9.00, I won't - it'd have to be something I really want. So I probably won't buy it.

Funnily enough, I've spent much more money recently at the cheaper end. But hey, perhaps Shalit wouldn't want my custom, because I'd have no 'spect for him.

And more on buying music

The new French approach:

The French government will be supporting pre-paid cards for music, to be used on subscription and download sites, with a face value of €50. But the cards will only cost €25: the government pays the sites the other 50% when downloads are purchased.

(And sites will have to agree in return for the extra business to reduce their prices too. Limit 1 card per user, and users have to be in the 12-25 age range.)

This'll be interesting to watch. I wonder where I can find a sprog or two who doesn't like music at all, and buy their card allocations off them.